For Java Worm Beats, a concept coffee shop and record store, I developed a vibrant visual identity that fuses the warmth of café culture with the energy of music discovery. The branding centres around a playful illustrated “worm” mascot paired with bold, rounded typography that evokes both vinyl-era nostalgia and modern creative flair. I designed a cohesive system of assets—including logo variations, merchandise concepts, signage, and stationery that reflects the shop’s dual personality: comforting and eclectic, cosy yet rhythmically alive. The result is a brand that feels inviting, memorable, and unmistakably tuned to the creative community it serves.
