For the branding of Lakeside Lit, a local book club dedicated to celebrating diverse voices, I created an identity that feels welcoming, contemporary, and community-driven. The visual system centres around a clean, modern logotype paired with bold colours and fun shapes. I developed a suite of assets, including social media templates, event graphics, and print materials, that highlight inclusivity and storytelling, using approachable typography and outdoorsy imagery to convey the club’s mission.
