For this three-poster series, I developed a cohesive visual campaign centred around the tagline “Explore the Wilderness.” Each poster highlights a different outdoor environment using a unified colour palette and bold, minimal compositions to evoke a sense of freedom and discovery. The designs balance clean typography with textured natural elements, creating a modern yet organic aesthetic that encourages viewers to step away from screens and reconnect with the world outside. Together, the series functions as both motivational artwork and an invitation to embrace adventure.